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Graff Mercantile

"Since 1999—Crafting Charm, One Find at a Time."

About Us

Graff Mercantile is a premier antique furniture store nestled in Rothschild, WI, that has been serving the surrounding areas since 1999. Specializing in locally made items, we offer a diverse range of products including antique finds, jewelry, decor, candles, refurbished furniture, and an array of unique gifts. Our store is a treasure trove for those seeking one-of-a-kind pieces that exude charm and history. In addition to our exceptional products, we host events that captivate our customers and foster a sense of community. At Graff Mercantile, our passion for curating distinct collections shines through in every corner of our store. Visit us to discover the perfect piece to add character and style to your home.

Areas Served

What We Offer

Our Specialties include:

Vintage Shop Hops 2x a Year
Outdoor Markets 1x a Month May-Sept
Ladies Nights Jan-April
High-Quality Gifts
High-End Clothing Boutique

Our Services include:

In-Store Shopping - Step into Graff Mercantile and immerse yourself in a world of vintage charm and locally crafted delights. Browse antique vintage finds, beautifully refurbished furniture, cozy blankets, hand-stitched quilts, and unique home decor that tells a story. Discover seasonal and holiday accents, stylish shoes and slippers, and barware that elevates entertaining. Every item—from socks to salsas—is thoughtfully selected to bring character and comfort into your home.
Community Events - Our events bring Rothschild together with warmth and flair. Enjoy interactive showcases featuring handcrafted jewelry and vintage décor. With every gathering, Graff Mercantile connects neighbors through the joy of discovery and the shared love of all things beautifully crafted.
Gift Shop - Make gifting personal with our eclectic mix of treasures. Choose from handcrafted jewelry, luxurious soaps and candles, cozy socks, festive holiday decor, delicious locally made maple syrups and old fashioned mixes. Whether it's a thoughtful hostess gift or a treat for yourself, our gift shop turns every item into a memory wrapped in charm.

Our Products include:

Home Decor
Barware
Salsas
Relishes
Antique Vintage Finds
Refurbished Furniture
Locally Made Honey
Locally Made Goat Milk Candles
Locally Made Goat Milk Soaps
Locally Made Maple Syrups
Locally Made Old Fashioned Mixes
Handcrafted Jewelry
Seasonal Decor
Holiday Decor
Blankets
Quilts
Slippers
Shoes
Socks

Testimonials

On 6/3/2025 Julie Zietlow had this to say:
Adorable store with a lot of treasures.

On 4/23/2025 Kristine Leitzke had this to say:
I've been wanting to go here for some time. I was looking for an Easter or Spring Wreath. But I found these sterling silver heart earrings.

On 2/19/2025 Jea Dul had this to say:
Cute and quaint shop. I liked that they had 2nd party merchandise to sell, a shout out to Atlas Soaps and Crafts.

On 12/21/2024 Darla Opper had this to say:
Unique finds!!

On 10/22/2024 Graff had this to say:
Tiny, cute, artsy, fun little shop. It’s full of ever changing local craft and restoration pieces of antiques. I love this store, I’m biased because I’m the owners son, but I’m just so proud of my mom doing the thing she loves. It’s about time she took her own advice that she gave her children and shoot for the stars and achieve your dream.

Contact Us

Graff Mercantile
1147 W Grand Ave Suite B Rothschild, WI 54474
Phone: (715) 432-1375
Email: dgraff149@gmail.com

Where To Find Us

Payment Types Accepted

American Express, Android Pay, Apple Pay, Personal Checks, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM